I. Optimize you ads.
Some time ago google have posted on their blog a nice article about optimal ads placement. Below is picture that was posted on their site:
But you must know that there is no such thing as best place for any ad on any blog! Treat your visitors the way that you want to be treated. If you are too offensive they will close web browser before read any content and of course you will get no clicks to your ads! You have to experiment with multiple ad formats and locations to see what works best with your web site traffic.
There are a few rules you should follow:
- Make sure that your ads fit subject you write about.
- Choose a bold color for title of the ad to make it seen by your readers.
- Remember that too flashy ads are ignored by most users – make them fit your website.
- Put your ads in places that most readers will stop reading for a while (after some great idea, conclusion). Places they want think or test this what you have written.
- Choose one of the strategies described below to make your content work for you.
There are a few strategies to follow when you are writing content for you blog. Some may sound little funny and some are harder to use but it really works! You may choose other strategy for each of your next three posts and test what makes your visitors clicking most ads.
Strategy No 1 – the hardest one
Make your content so informative and interesting that it would change life of your visitors (or at last give solution to problem they want to resolve). If they love your article so much, most of them will want to say thank you. Some of them will write stupid comments “thanks”, “great article”, “I love you…” etc. that bring nothing interesting to subject of your post and won’t let you earn a buck… But some smarter ones know what the ads are for and would click them for saying: “thanks – great content, you should make living of writing such a great posts!”…
Strategy No 2 – not as hard
Check what interesting people are talking about on social networking websites. Write short interesting articles about it. But don’t put to much information in it! Write only some brief most interesting facts and make people say “Hey… what an interesting subject… but I want to know more…”. Make sure that your ads fit topics you write about. People will click to find more information. In this strategy you can’t put any links to additional resources or people will choose to click it instead of your ads.
Strategy No 3 – probably the easiest one…
Make very interesting titles for your articles. But make content as boring as possible. Make them long and hard to read. Do not format it, do not use lists, paragraphs. Make people scream “Let me out of here!!!”. They will want to leave your site as soon as possible. Unfortunately some of them will close web browser with your site and will want to immediately forget about your article but… some of really bored visitors will click anything they see to leave your site and run away, the farer the better. If you will have some luck they would click your ads and you will get your revenue…
Third one may sound like a joke but I have used to visit a few blogs in my life that are using it! It really made me click the ad to find anything that may be more interesting that visited blog! Let me know what is working best for you and good luck with using it on your blog!
