Are you worried about how to share your content, the right way at the right places? Look no further because in today’s post, I will tell you where to promote your blog post after publishing them.
Here are some of the tips I personally use to promote my blog posts.
1. Social networking sites:
This strategy alone drives a lot of anticipation among your audition and creates a scene where people wait for your posts. It will naturally attract traffic when it gets published.
TIP: Use a URL shorten to measure the traffic Facebook sent you.
a) Twitter:
Twitter is a great source of traffic that can be utilized to promote
your latest blog post. Here are some tips to make the most out of it.- Use hashtags related to your niche
- Set up twitter cards for more conversions. Here’s how.
- Engage with influences and your own followers.
- I have a detailed guide on twitter marketing.
b) Facebook:
Facebook, as obvious holds the top spot of social sharing channels. It alone sends 25% of all social referral traffic to sites.
Most bloggers assume that sharing a post on Facebook just after
publishing is enough, but here are certain strategies you can use to
double or even 3x the referral traffic from Facebook.1. Facebook groups:
Create a separate blog group for your audience. Use this group for interacting with them. Providing tips and asking help from them and engaging in other ways. Now whenever you share a post in this group you can actually see traffic flow to your blog.
There are also groups that have highly dedicated members. Just perform a search using “your niche keyword” + group on Facebook search bar. One such group for internet marketers is Pat Flynn’s.
c) Pinterest:
Pinterest is the visual social bookmarking site that can be useful if
you have good graphics. Try to promote your pins on Pinterest with
proper hashtags. Pinterest group boards are a great way to drive
referral traffic to your posts. Use Pinterest to search the best group boards in your niche.
d) LinkedIn:
LinkedIn users are professionals who know what they want to see and
read. Sharing your blog post on such a network can give you real
targeted traffic. Use LinkedIn groups to share your posts to even more
targeted audience.
e) Google plus:
One of the most underrated social networking sites, Google plus is a
gem for online marketers. More than 90% of users who use Google plus are
online marketers and bloggers. It is the second largest social
networking site after Facebook. Google plus recently launched collections, which is said to be a competitor of Pinterest.Here is how you can use Google plus to drive maximum traffic.
It would be foolish of us to not to mine this traffic source for our blog.
2. Email Newsletter:
Your email newsletter is probably the most important place where your
loyal readers reside. If someone has signed into your newsletter it
means he is actually interested in what you blog and wants to read more
of it.Sending them your published blog posts increases the chances of conversion and shares. Use Auto-responders like MailChimp or GetResponse to send broadcasts to your email subscribers.
3. Quora:
Quora, the question and answer network, is a great tool for showing
your brand and authority. You can also use it to promote your blog
posts. Quora has a meaningful influx of users (nearly 1.5 million per
month) who know what they are looking for. Answering to questions asked
by users in a valuable way and adding relevant links to your blog can
get a more exposure.As Quora users are quite dedicated, many marketers and bloggers also ask questions related to their upcoming posts to collect ideas. If you have a convincing answer to their question, you can also land chances of backlinks.
Here’s how to use Quora:
- Use the search bar to type find questions related to your keyword.
- Omit threads with large number of comments. (not compulsory but long threads have low chances of CTR)
- On relevant threads, write a compelling answer and link back to your blog.
- Include multimedia if necessary.
4. Reddit:
Reddit is a place that can make and break a site. Make in the sense
it can give you tons of traffic. Break in the sense it can send you so
much traffic that will crash your site. Reddit has over 174 million unique visits per month and here is how to tap on this never-ending traffic resource.- Set up your profile, a professional looking one.
- Try to remain active in threads related to your industry.
- Also, find some sub-Reddit (Reddit has nearly 8000 of them) that are really large. You can use meta-Reddit to keep a track of the best sub-Reddit.
- Try to study how these Reddit work. Are they allowing promotional content? Or how is the tone of the users there.
- Post your blog post with some fitting intro to it.
- Use images that stand out.
- Having less, but clear text on each slide binds up the user to your slide.
- Insert a link back (to the post you are promoting) in the last slide of your presentation.
- Here is how to grow your Slide-share traffic from 0 to 243K views in 30 days.
6. YouTube:
YouTube is like the video galaxy of the universe. Ironically, it is
the second largest search engine after Google with over 5 billion
searches per month. This is enough to get you share your content on this
video platform.The secret here is you don’t have to be a video maker or any multimedia course graduate to drive visits to your latest posts using YouTube. All you need is to be creative and use good visuals to create a presentation using PowerPoint. You can also convert your existing SlideShare ppt into video using PowerPoint. This can be uploaded to YouTube with links to your blog post. This way you are using both SlideShare and YouTube on one go.
Other alternatives of YouTube are vine, vimeo and dailymotion.
7. LinkedIn Publishing:
The one reason I ignored LinkedIn publishing in the social media
section is this is not social media but a separate platform similar to
blogging.In LinkedIn publishing platform, you can write a separate blog post related to your just-published post and link it. You can also republish your recent post on LinkedIn with minor changes. Here are some tips from Gregory Ciotti who has been quite successful in the platform.
8. Link Round-ups:
Link round ups are when bloggers collect the best posts in their
field and publish a weekly or bi-monthly post featuring them. This is
very useful since the publisher doesn’t have to take extra efforts to
create a new post. Similarly, the audience also is benefited by staying
on the top news and best resources that week.You can however, use this strategy to promote your newly published post by emailing the publishers of these round ups. If you have a content worthy of linking back, they will surely feature your post. Link roundups benefit you by giving back-links to your newly published posts an also giving it huge exposure.
Here is a list of over 60 blogs conducting round-ups that you can use to promote your post and get traffic.
9. Outreach:
Outreach is probably the best method to get influences and other
bloggers share your blog content. Additionally this can bring you back-links that are valuable. Whenever you write a post, try to include
quotes by famous bloggers or link to relevant content of authority
bloggers.After the publishing of the post, give them a heads up that you have mentioned them in your post. This process is also called ego baiting. Most (if not all), will respond to your message and either share your content across their social channels or link to your blog posts too.
I have gotten a few back-links from trafficgenerationcafe.com using this trick. The traffic and exposure is a definite bonus.
You can also contact other bloggers to link to your blog post. Here is how I got a link from Swadhin Agrawal. I contacted him and asked him to include my post on his post about increasing Google rankings and he instantly did so.
Why did I get success?
- It’s because I had built a relationship with him regarding our blogging.
- I suggested him a post that was valuable.
10. Social bookmarking sites:
Social bookmarking sites have never gone out of the scene. These are
useful for getting more eyeballs on your recent posts. Some of the most
popular social bookmarking sites are:
Over to you:
These were the best places you should be using to promote your blog
post. I personally use them and they convert really well. If you have
any doubt to make the most of any channel or if something is not working
feel free to comment below and I will try my best to help you.out
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