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May 28, 2012

How do colors affect purchases?

For retailers, shopping is the art of persuasion.

ping fast my blog, website, or RSS feed for Free

ping fast my blog, Though there are many factors that influence how and what consumers buy.
However, a great deal is decided by visual cues, the strongest and most persuasive being color.

When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see our latest info-graphic.

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